| The
Marketing Director
 "I
did not fully appreciate how much a security system could help in processing market
research data, whilst undertaking its prime role of security. We were able to
monitor customer reaction to our display panels, traffic flow through the stores
and empty shelves from our own desks, 300 miles away. It was and is a huge benefit.
G4S Security Systems deserves a lot of credit for their understanding of our business and
designing a system that gave added benefits to almost every department in the
company."
Marketing Director - Multinational Retail
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So what value does a security system have for a marketing director? Surely
none? Well think again. With the development of camera systems that can be viewed
from a desk top PC and even over the internet, the possibilities for making full
use of a camera system are endless.
For example, in a retail environment a marketing department can use footage from
the shop floor to observe customer reaction to new initiatives, paths taken through
a shop and even how often a new product is examined but not purchased. All this
can provide an invaluable insight into consumer preferences for both manufacturers
and retailers.
With the advent of 'Network IP Cameras',
high quality cameras that can record footage and relay it securely across the
Internet, it is now possible to view remote locations cheaply and simply from
an office PC. Outdoor billboards, events and shop window displays for example
can be viewed to monitor and analyse customer behaviour patterns. All this is
possible using existing systems and sometimes even existing equipment, so why
wait? Talk to G4S Security Systems today to find out how.
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